My name is Michele, and I’ve been working with startups from all industries for decades. Here’s what I’ve learned:
If you’re a startup business, there’s a good chance your lead generation sucks.
That’s just the truth. Lack of expertise, resources, and understanding of the market all adds up to one thing: lousy sales.
I get it. There’s a lot to do, not much time to do it, and you’re likely stretched thin as is, let alone to hire a marketing team that knows its job. (Although, let’s be honest: did you really need that ping-pong table in the break room?)
Long story short, you need an easy solution. You’re in the right place.
“She outperformed my expectations by bringing almost every big technology player in one of America’s largest cities [...], as well as created an everlasting tradition.” (Kim Evans, Blue Lance)
THOUSANDS OF CLIENTS ARE GLAD THEY CHOSE OUR COMPANY
Be honest with yourself: how much time do you spend on a website before you decide whether it’s worth your time? 5 seconds? 8?
The latter is the average, as reported by nearly if not all researchers. Our attention span is fleeting because there’s too much information that needs evaluation.
That’s where effective design comes in.
In that 5-8 seconds a well-designed website or advertisement can grab theviewer’sattention and fade out all other competing signals.
I know what you’re thinking: “I have a UX guy, he does exactly this thing.” But does he really?
Designing for marketing impact is different from making a product enjoyable to use for the long term. Similar, but distinctively different.
On the other hand you don’t need to over-invest in a design firm either. There are a number of core principles and a ton of helpful tips and hacks that’ll get the job done.
Question is, do you have the time to spend on it?
“We appreciated how the strategy executed by Breakthrough Radio/GrowthHacking CMO and Michele helped us garner valuable attention at a highly visible event where we are not active sponsors.” (Ford, about SXSW)
… Copy Sells
Once you grabbed their attention, you need to keep it. And as riveting, I’m sure your product’s technical specifications are, that just won’t cut it.
There’s a reason Bob Dylan got the Nobel Prize in literature and not you. I’m sure your teenage poems were… honest. But they weren’t great.
Nobody knows your product like you do. Like a teenager in love, you’re obsessed with it. And that’s good. It’s where your groove’s at, and it’ll help you close sales.
But your market doesn’t know you. They’ll see your love as confusing, and perhaps amateurish. You need someone who can take the same words you have and put them in the order that makes them stand out.
The Bob Dylan to your high school love poems.
“Michele is making communicating well an integral part of who she is, and she excels at every aspect of that task. I recommend her without hesitation.” (Louis Colombus, Plex Systems)
Making Lead Generation Plug-and-Play
When I created this product, I had two goals but aimed the same thing: scalability.
I want YOU to be able to scale your lead generation fast, because that’s where you’re the most vulnerable. And I wanted to scale my own business in a way that doesn’t take away from the depth I normally focus on.
You can get great landing pages from a lot of places. And you can get great email campaigns from a lot of *other* places. The thing is, though, that they work *together*.
To make lead generation truly plug-and-play, you need all these components in one package.