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Remember crafting high converting landing pages is an art and a science that requires a tremendous amount of patience. Because you have a landing page that works, does not mean you want to sit back and count your money. It is a game of continuous tweaks and numerous wins (with a lot of failures in between).
Landing page design cheat-sheet
As you saw, selecting a good design isn’t just about beauty – it’s also about the mechanics you as a marketer need to keep front and center.
To make your job easier, we created a simple checklist that you can use (in conjunction with our playbook) to quickly sort out landing page designs before creating your short-list:
- uses visual cues instead of textual ones
- offers a straight, clear path from start to finish
- has no navigation
- has a front-and-center call-to-action
- allows you to use quick and active language
- uses contrast to direct and guide attention within your existing design framework
Test every landing page template or design proposal against these expectations, and once you found a few, dive into customization.
+1 Hire Professionals
Hire professionals, be them copywriters, agencies, or email us fractional CMOs (hint-hint). They know all the above, and then some, to create assets for you that work, let them do their job so you can focus on yours.
At the end of the day, you need to focus on what matters: product development. Oh, and of course counting the sales, and watching your revenue soar.
Growth Hacking CMO takes a growth-focused approach toward dynamic and innovative results through visually delicious presentations, team challenges that propel innovation, and ideas that lead to full-fledged experiences.
Connect with us to build an audience for your business, and convert prospects into customers via landing page solutions that enable revenue for your business.